Home & living retailer
A catalogue built to convert
- +38%
- ROAS
- −39%
- Cost per acquisition
Catalogue campaigns paired with Performance+ delivery and creative adaptation.
Back to expertisePinterest Ads
Home décor · Furniture · Home & living
Pinterest Ads
for home décor.
From a saved idea to a considered purchase.
Put your products in front of people planning their next room, refresh or renovation. I build Pinterest Ads strategies that connect inspiring creative, product discovery and measurable business goals.
The industry evidence
Different brands.
Concrete results.
Selected, anonymised examples from Pinterest and advertiser case studies. These are third-party industry results, not my client work.
Each result belongs to its own campaign and comparison. Results are not guarantees; figures from different studies should not be combined.
Furniture brand
Connect discovery with purchase
- 6.5×
- ROAS vs previous setup
- +28%
- Click-through rate
Full-funnel Performance+ campaigns, informed by audience insights, interest and keyword targeting.
Sofa retailer
Optimise for purchase value
- +55%
- ROAS vs control
An A/B test of Performance+ ROAS bidding against campaigns without value-led bidding.
Home fittings brand
Reach people as projects take shape
- +69%
- Checkouts
- +67%
- Order value
Moment-led messaging combined with Performance+ conversion and catalogue campaigns.
Design furniture retailer
Make seasonal offers work harder
- +85%
- Average ROAS
- +67.5%
- Average order value
Shopping ads with Promotions, tested against concurrent business-as-usual shopping campaigns.
Premium home products brand
Grow with a lower acquisition cost
- +44%
- ROAS
- −52%
- Cost per acquisition
Performance+ conversion and catalogue campaigns with a mix of static, video and shopping formats.
Home improvement retailer
Turn promotions into more clicks
- +47%
- Clicks
- −34%
- Cost per click
Custom Promotions and Performance+ delivery, tested against ads without tailored promotions.
Homeware retailer
Make seasonal inspiration engaging
- +63%
- Incremental reach
- +167%
- Quiz ad engagement vs benchmark
Creator-led video boards, quiz ads and a seasonal Spotlight placement connected to editorial content.
Children's furniture brand
Automate campaigns around key moments
- +223%
- ROAS vs business-as-usual campaigns
- −56%
- CPA vs business-as-usual campaigns
- +50%
- Ad clicks
Performance+ and Performance+ creative across consideration, conversion and catalogue sales campaigns.
Furniture retailer
Give catalogue products a home setting
- +62%
- Click-through rate vs control
- −50%
- Cost per click vs control
AI-generated lifestyle backgrounds replaced plain white product images in catalogue shopping ads.
Your brand, your strategy
A plan built around
your next growth decision.
I start by listening to your goals and analysing your products, audiences and measurement. Then I shape the campaign and creative around the opportunity — not around somebody else's numbers.
- Pinterest Ads strategy, launch and ongoing optimisation
- Room-led creative and product catalogue planning
- Measurement that separates sales, traffic and discovery
- An integrated plan with Meta and Google Ads when needed
- Creative delivery and community management in the same plan
Direct contact with your specialist
Let's talk about your brand's Pinterest opportunity.
Tell me what you sell, who you want to reach and what growth means for your business.