Beauty · Skincare · Cosmetics
From beauty inspiration to product consideration.
Show your products in the context of routines, looks and the questions your audience cares about. I build Pinterest Ads strategies that connect useful creative, product discovery and clear measurement.
The industry evidence
Selected, anonymised examples from Pinterest and advertiser case studies. These are third-party industry results, not my client work.
Each result belongs to its own campaign and comparison. Results are not guarantees; figures from different studies should not be combined.
Premium haircare brand
A consideration campaign combined paid creator partnerships and standard video, using an A/B test to assess creative performance.
Makeup brand
Collage ads showcased products in curated beauty looks; a six-question Brand Lift study compared them with other creative formats.
Luxury makeup brand
A multi-objective plan combined Spotlight, image, video and collage creative with Direct Links and Performance+.
Skincare brand
A full-funnel Performance+ plan used standard, video and shopping ads, with adapted product-feed creative.
Cosmetics brand
Trend-led static and video ads, creator content and Search Spotlight supported awareness and consideration, with custom personas and Brand Lift measurement.
Beauty retailer
Performance+ targeting supported catalogue, standard and video creative to introduce products to new audiences.
Skincare brand
Static and video consideration ads connected product education with traffic to online marketplace stores.
Subscription haircare brand
Promotions on static and standard video ads highlighted a seasonal subscription offer, tested against an evergreen conversion control.
Nail care brand
A dual awareness and consideration plan used seasonal gift badges, creator content, carousels and interactive quiz ads.
Skincare products brand
Performance+ shopping campaigns formed part of a full-funnel plan, supported by varied creative formats and API integration.
Nail colour brand
Carousel and max-width video ads paired trend insights with automatic bidding to reach millennial and Gen Z audiences.
Luxury fragrance brand
Premiere Spotlight, static and video creative supported seasonal awareness and consideration, with Brand Lift measurement.
Nail colour brand
Quiz, video and collections ads used trend insights to introduce a product launch to Gen Z shoppers.
Cosmetics brand
Trend-informed video, a Spotlight placement and creator partnerships to build awareness and consideration.
Direct-to-consumer cosmetics brand
Performance+ conversion campaigns paired with static and video ads to reach new customers.
Nail care retailer
An A/B test of Performance+ against traditional conversion campaigns, using static, video and carousel ads.
Lip care brand
Creator-led seasonal content, persona targeting and high-reach video across awareness and consideration.
Nail products brand
Full-funnel targeting, seasonal trends, catalogue ads and dynamic retargeting across static, video and shopping formats.
Multi-brand beauty retailer
A platform-specific consideration and conversion plan using shopping, carousel and standard ads, validated through a Conversion Lift study.
Nail colour brand
Collage-led creative using Shuffles, direct links and outbound-click optimisation across an awareness and consideration plan.
Nail colour brand
An always-on, trend-led seasonal campaign combining static ads, collages and paid creator partnerships.
Professional hair products retailer
Interactive Showcase ads with static and video creative, built around hair inspiration and product education.
Natural beauty products brand
Interest-led targeting, Trends insights and a mix of video, carousel and shopping formats to support year-round discovery.
Nail care brand
Paid creator partnerships and multi-page, video-led Idea ads featuring seasonal tutorials and product inspiration.
Beauty retailer
Performance+ consideration campaigns with static Pins, tested against the same campaign without automation.
Your brand, your strategy
I start by listening to your goals and analysing your products, audiences and measurement. Then I shape the campaign and creative around your brand's opportunity — not around somebody else's numbers.
Direct contact with your specialist
Tell me what you sell, who you want to reach and what growth means for your business.