Global fashion retailer
Let automation find the buyers
- 21×
- ROAS with Performance+
- −70%
- Cost per acquisition
Performance+ replaced manual keyword and interest targeting with automated targeting, budgets and bidding across video and shopping ads.
Back to expertisePinterest Ads
Fashion · Apparel · Accessories
Pinterest Ads
for fashion.
From saved style to a considered purchase.
Bring your collections into the moments when people explore a new look, plan an occasion or refine their personal style. I connect Pinterest Ads strategy, product discovery and creative with your commercial goals.
The industry evidence
Different brands.
Concrete results.
Selected, anonymised examples from Pinterest and advertiser case studies. These are third-party industry results, not my client work.
Each result belongs to its own campaign and comparison. Results are not guarantees; figures from different studies should not be combined.
Bridalwear brand
Turn wedding planning into purchases
- 15×
- Average ROAS
- 70%
- Checkouts driven by clicks
Conversion campaigns reached people actively planning their wedding look, linking inspiration directly to the collection.
Womenswear brand
Acquire new customers that truly add sales
- +350%
- Incremental ROAS, prospecting
- +94%
- Incremental ROAS, retargeting
Static, carousel and catalogue ads with direct links, measured with an incrementality model rather than last-click.
Apparel brand
Connect the product catalogue with campaign automation
- 58×
- ROAS after ecommerce integration
- −42%
- CPA with Performance+ campaigns
An integrated product catalogue and Conversions API supported static and carousel ads, with Performance+ automation across the funnel.
Fashion brand
Turn full-funnel discovery into sales
- +363%
- Sales
- +254%
- Last-click sales
A full-funnel campaign combined Performance+, Conversions API and showcase, collection, carousel and Idea ads to connect consideration with completed purchases.
Youth fashion retailer
Optimise shopping campaigns for purchase intent
- 7×
- Conversion rate
- 3.5×
- Site visits from Pinterest ads
- 3.5× lower
- Cost per site visit
Performance+ and automatic bidding focused shopping and catalogue campaigns on high-potential shoppers, supported by standard, carousel and collection ads.
Premium clothing brand
Build purchase momentum with always-on creative
- 5×
- Checkouts
- 8×
- Order value
- 1.8×
- ROAS lift
An always-on conversion campaign paired varied, high-quality static creative with Performance+ to reach people exploring outfits and styling ideas.
Occasionwear brand
Optimise for both checkout volume and value
- +177%
- Checkout ROAS
- +132%
- Total checkout order value
- +61%
- Checkouts
- +44%
- Average checkout order value
Performance+ targeting supported a conversion campaign using video, static and carousel creative, with optimisation focused on ROAS and checkout volume.
Womenswear brand
Improve returns with automated shopping campaigns
- +127%
- ROAS vs business-as-usual campaigns
- −56%
- CPA vs business-as-usual campaigns
- +11.2%
- CTR vs business-as-usual campaigns
Performance+ shopping campaigns automated acquisition and supported faster optimisation, tested against the existing catalogue campaign approach.
Fashion and department-store retailer
Place products where seasonal shoppers are searching
- +277%
- Click-through rate
- +116%
- ROAS
Top of Search shopping ads used the catalogue sales objective to put products into prominent search and related-product placements during seasonal shopping.
Apparel retailer
Bring seasonal styling to life with creators
- +214%
- CTR vs retail benchmark
- 49%
- More efficient CPM vs retail benchmark
An awareness campaign used creator-led outfit videos and paid-partnership Idea ads, supported by interest and persona targeting around fashion and travel.
Your brand, your strategy
A plan built around
your next growth decision.
I start by listening to your goals and analysing your products, audiences and measurement. Then I shape the campaign and creative around your brand's opportunity — not around somebody else's numbers.
- Pinterest Ads strategy, launch and ongoing optimisation
- Collection-led creative, styling ideas and product catalogue planning
- Measurement that separates sales, traffic and discovery
- An integrated plan with Meta and Google Ads when needed
- Creative delivery and community management in the same plan
Direct contact with your specialist
Let's talk about your brand's Pinterest opportunity.
Tell me what you sell, who you want to reach and what growth means for your business.