Gold hoop earrings, a delicate pendant necklace and a diamond ring on pale stone
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Jewellery · Fine jewellery · Accessories

Pinterest Ads
for jewellery.

From a saved piece to a meaningful purchase.

Reach people exploring personal style, choosing a gift or planning a milestone. I connect Pinterest Ads strategy, collection-led creative and product discovery with your jewellery brand's commercial goals.

The industry evidence

Different brands.
Concrete results.

Selected, anonymised examples from Pinterest and advertiser case studies. These are third-party industry results, not my client work.

Each result belongs to its own campaign and comparison. Results are not guarantees; figures from different studies should not be combined.

Fine jewellery retailer

Connect jewellery discovery with checkout growth

+49%
Checkouts
−21%
Cost per checkout
+37%
Checkout ROAS
+61%
Total order value

Performance+ supported catalogue sales and conversion campaigns with static, video and collection ads, connecting product discovery with more efficient purchases.

Jewellery brand

Outperform other social platforms at peak season

4×
ROAS vs other social platforms
−80%
CPA vs other social platforms

A conversion campaign used keyword and interest targeting with creative designed to feel native to Pinterest.

Jewellery retailer

Grow order value with automation

+146%
Total order value
+86%
Average order value
+26%
ROAS
−24%
CPM

Performance+ campaigns automated targeting and bidding across the jewellery catalogue.

Fine jewellery retailer

Send shoppers straight to the product

+120%
Outbound clicks
Up to −77%
Cost per session

Direct links in shopping campaigns took people from a Product Pin to the product page in one tap.

Your brand, your strategy

A plan built around
your next growth decision.

I start by listening to your goals and analysing your products, audiences and measurement. Then I shape the campaign and creative around your brand's opportunity — not around somebody else's numbers.

  • Pinterest Ads strategy, launch and ongoing optimisation
  • Collection-led creative, gifting occasions and jewellery catalogue planning
  • Measurement that separates sales, traffic and discovery
  • An integrated plan with Meta and Google Ads when needed
  • Creative delivery and community management in the same plan

Direct contact with your specialist

Let's talk about your brand's Pinterest opportunity.

Tell me what you sell, who you want to reach and what growth means for your business.