Baby and kids brand
Make Christmas the biggest sales season
- 10×
- ROAS
Acquisition and retargeting conversion campaigns around Black Friday and Christmas, with family-moment keywords and seasonal offers.
Back to expertisePinterest Ads
Seasonal · Christmas · Gifting
Pinterest Ads
for Christmas.
Be in the plan before the shopping starts.
People start saving Christmas ideas weeks before they buy. I plan Pinterest Ads around that early planning window, connecting gift-led creative, catalogue campaigns and peak-season measurement.
The industry evidence
Different brands.
Concrete results.
Selected, anonymised examples from Pinterest and advertiser case studies. These are third-party industry results, not my client work.
Each result belongs to its own campaign and comparison. Results are not guarantees; figures from different studies should not be combined.
Specialist retailer
Inspire Christmas gift shoppers across Europe
- 7.6×
- ROAS relative to benchmark
- −66%
- CPA relative to benchmark
Pre-Christmas catalogue sales campaigns with shopping, video and carousel ads, backed by the Pinterest tag.
Marketplace retailer
Win Black Friday across the funnel
- +192%
- Incremental sales volume
- +8.7 pts
- Brand recall
Awareness, video views and catalogue campaigns combined standard, video, Idea and shopping ads around the sale period.
Multi-category retailer
Drive holiday sales online and in store
- +23%
- In-store traffic
- +5.8%
- Online conversions from quiz ads
Max-width video, gift-themed badges and quiz ads helped shoppers choose presents during peak season.
Home and fashion retailer
Own the home feed before the holidays
- +86%
- CTR vs business-as-usual
- 2×
- Video completion rate
A premium takeover placement launched just before peak season, followed by shopping ads to guide shoppers to purchase.
Department store
Share the Christmas story with creators
- 12M
- Impressions
- −25%
- CPM vs awareness benchmark
A creator's Christmas tree and table designs ran as paid-partnership Idea ads alongside a traffic campaign.
Your brand, your strategy
A plan built around
your next growth decision.
I start by listening to your goals and analysing your products, audiences and measurement. Then I shape the campaign and creative around your brand's opportunity — not around somebody else's numbers.
- Pinterest Ads strategy, launch and ongoing optimisation
- Early seasonal planning, gift-guide creative and peak-period catalogue campaigns
- Measurement that separates sales, traffic and discovery
- An integrated plan with Meta and Google Ads when needed
- Creative delivery and community management in the same plan
Direct contact with your specialist
Let's talk about your brand's Pinterest opportunity.
Tell me what you sell, who you want to reach and what growth means for your business.