Lifestyle brand
Reach Gen Z and grow returns
- +79%
- ROAS year on year
- −43%
- Checkout CPA year on year
A conversion campaign used Trends insights and the Pinterest tag to reach a young, individuality-driven audience.
Back to expertisePinterest Ads
Gen Z · Young audiences · Trends
Pinterest Ads
for Gen Z.
Reach the generation that plans its next purchase on Pinterest.
Gen Z uses Pinterest to discover styles, products and ideas long before they buy. I build Pinterest Ads strategies that meet this audience in its planning moments — with creative and measurement that respect how it actually shops.
The industry evidence
Different brands.
Concrete results.
Selected, anonymised examples from Pinterest and advertiser case studies. These are third-party industry results, not my client work.
Each result belongs to its own campaign and comparison. Results are not guarantees; figures from different studies should not be combined.
Mass fashion retailer
Own a trend that Gen Z is searching
- 98%
- Conversions attributed to collage views
- 34%
- Impressions from Gen Z
A predicted style trend was brought to life with max-width video, shoppable collages, collection ads and creator Idea ads.
Denim brand
Match young shoppers with the right product
- +8.1 pts
- Pin awareness
- +2.7 pts
- Favourability
An interactive quiz guided people through fit and style choices, supported by video and carousel ads.
Luxury footwear brand
Make luxury relevant to a younger audience
- −86%
- Cost per completed view vs benchmark
- 50%
- Premium-placement audience under 35
An artist collaboration ran in a premium video placement with outbound-click optimisation and direct links.
Sportswear brand
Speak Gen Z's visual language
- +16%
- More efficient CPM from Gen Z
- 40%
- Shopping engagement from Gen Z
Shoppable product collages, informed by Trends, keyword and interest targeting, felt native to how Gen Z curates style.
Your brand, your strategy
A plan built around
your next growth decision.
I start by listening to your goals and analysing your products, audiences and measurement. Then I shape the campaign and creative around your brand's opportunity — not around somebody else's numbers.
- Pinterest Ads strategy, launch and ongoing optimisation
- Trend-led creative, short-form video and Gen Z audience planning
- Measurement that separates sales, traffic and discovery
- An integrated plan with Meta and Google Ads when needed
- Creative delivery and community management in the same plan
Direct contact with your specialist
Let's talk about your brand's Pinterest opportunity.
Tell me what you sell, who you want to reach and what growth means for your business.